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Redken Introduces Color Products

Equalizing and brightening formulations debut this season.

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By: TOM BRANNA

Editor

Now there’s no limit to what you can do with Redken Shades EQ! As a top long-lasting, no-lift, no-ammonia, demi-permanent haircolor, Shades EQ Gloss has a full range of mixing possibilities and it just got better, according to the company. Redken expands its Shades EQ palette with new Shades EQ Cream, out now, and Shades EQ Cover Plus, which debuts in October. Formulated as an acid pH, no-lift, no-ammonia color with a creamy consistency, Shades EQ Cream has everything stylists love ...

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